Web Development SEO Services
Presumably man's spirit should be eleService Taxed if he can better review his shady past and analyze more completely and objectively his present problems. - from As We May Think by Vannevar Bush. Finally, what was all that other junk? What do the spiders want to see? What are the best words to use? Where do I place them? ... Don’t worry, the above chapters are not a complete wash. The more you learn about the web, the more you will learn how ideas overlap. Good usability is usually good search engine optimization.
Web Development SEO: Writing For The Search Engines
In the Tipping Point Malcolm Gladwell shows how small changes can bear amazing results. If you can learn to include some of those little extras which make your site better than your competition you will find that others will do your marketing for you. That is why I think it is more important to understand the concepts of the web and the goals of search engines versus just learning flavor of the moment optimization. If everything else is good then you do not need to worry as much about optimization.
Plus knowing the above in addition to doing search engine optimization will allow you to draw lots of visitors and have a higher conversion rate. On the web, when you lose a customer, it is usually forever. The last thing you want to do is draw prospective customers into a minefield they are sure to regret.
Each and every page is a chance to capture or lose.
Web Development SEO: Focusing a Site & Combining Site Ideas
One time a person contacted me asking for a bit of help with their site. They wanted me to submit their site to directories. When I looked at their site it sold handmade hemp jewelry and SEO services. In the real world you would never see people do something like this, but many people think it is fine on the web. On the web there are even more alternatives to your business than in the real world. You need to focus on the consumer that much more.
Web Development SEO: The "Keywords"
Keywords are phrases you want your website to be found under. Often corporate climates force people to refer to things using special phrases. Keywords are not about what you call your stuff. Keywords are what you think Joe average surfer (or your prospective site visitors) may type in a search box. When people tell you to target the word "free" they are out of their minds. The single word is too general and has too much competition. I just did a search on Yahoo! for "free" and it returned 749,000,000 results. That is over 10% of the web trying to use free as a sales pitch.
You want the words to be descriptive enough for you to qualify the person and describe your product. You also want the search term to be general enough to be something that is frequently searched for. The definition of frequently changes depending upon industry, but common sense should help guide you in finding what keywords are the right ones to target. Sales usually are far more important than just the quantity of traffic you get. The power of keywords is in their targeting. Sure you can list well for a really long search term that is only present on your site, but you want it to be something your prospects are searching for. On the flip side of the coin it is also often rather hard to list for a single word such as “outsourcing.” Selecting keywords is a balancing act. Most good keywords are between 2 to 5 words long.Use your home page to target your primary keyword and use the other pages to target other keyword phrases.
Web Development SEO: The "Metatags"
When people refer to meta tags they are talking about the meta description and meta keyword tags. Some search engines may display the meta description as part of the search results, but the meta keywords tags should not appear in search results.
The meta keywords tag is not supported by many major search engines. While it is important to choose the correct keywords for your page, the meta keywords tag itself is not used by many top SEO experts.
Mike Grehan interviewed Jon Glick (of Yahoo! Search) and asked him about the meta keyword tag. Jon stated that the meta keyword tag is used to include a page among a subset of search results, but is not used in determining the relevancy of that page for the given search term. If a word does not exist on a page and is not in any of its inbound linkage data then search engines such as Yahoo! may not know to include the page in search results unless it exists in the keyword tag. I usually do not use the meta keywords tag on my pages (as it is not usually very important), but it can help you out some if there are many different ways to say your product names. If you use the meta keywords tag it should be unique for each page you place it on. The keywords tag is a good place to put common misspellings, synonyms, and alternate versions of a word.
Web Development SEO: The "Robots Exclusion"
When primitive robots were first created some of them would crash servers. A robots exclusion standard was crafted to allow you to tell any robot (or all of them) that you do not want some of your pages indexed or that you do not want your links followed. You can do this via a meta tag on the page copy or create a robots.txt file which tells the robots where NOT to go. Click here for the official robots exclusion protocol document.
Web Development SEO: The "Page Title"
When the web was created, it was created around the idea of the page and the link being the fundamental units of data. The page title is one of the most important attributes on the page. For some non competitive terms a good page title alone can land a page atop search results. First of all we will cover bad ways to make a page title. The goal of the page title is to give search engines and readers a brief description of what that page is exactly about. Often times a good page title or URL can double or triple your click through rate. You want to make sure your page title is especially made for human consumption, and not just some random ugly keyword stuffed string. Certainly get your primary keywords in there, but make sure the title is readable too.
Web Development SEO: The "Internal Linking"
When linking between your documents you should use the words you want to list well for in the anchor text. If you can not use descriptive anchor text it is known that some search engines still place some weighting on link titles (although Google does not). Even if you use descriptive link text you may also want to use a link title too. You also can make up for slightly under descriptive site navigation links by providing descriptive footer text link navigation. A large criteria in search engine rankings is the text used to link to a document. Sometimes it is hard to control how others link to you, but you can always do a good job of providing great links to yourself using internal site linking.
Web Development SEO: The "Effective Navigation"
Good navigation helps the search engines better understand the site structure as well as helping site users. Typically your most important documents will have the greatest number of inbound links. Often people will use tabs or images for their links which have a minimal amount of descriptive text in them. You can offset this by using descriptive text links in the page footer. It is common to have one set of navigation that is used by site visitors and another that is used by search engine spiders. Effective navigation can also increase your keyword density by placing relevant optimized link streams on the page. Proper navigation also gives you exceptionally keyword rich internal links. A popular technique for doing this is called using bread crumbs.
Web Development SEO: The "Site Map"
It is also a good idea to have a site map, linked to from the home page, which links to all major internal pages. The idea is to give search engine spiders another route through your site, and to give users a basic way to flow through your site if your navigation is broken or confusing. The site map should be:
• Quick loading
• Light on graphics
• Overly simplistic
We usually title our site map as "site map." Sometimes when people optimize their site map it lists above the other pages in their site since it has so many keyword dense text links on it. The site map is not the ideal entry place into a web site. Xenu Link Sluth (free download) checks for broken links and can also help you quickly build a site map.
Web Development SEO: "Optimizing Your Page Copy"
One of the most important things to get across is that each page is its own unit and has its own ranking potential and its own relevant keywords. Usually a home page has more value than the other pages since it is where most other sites will link into your site at. Home pages should generally be optimized for the most competitive keyword phrases in your market. Interior pages should be optimized for other relevant phrases. There are a ton of things to optimize on each page. Above we already spoke of how to choose your keywords, page titles, and meta tags. Within each page there is also a ton of content that can be optimized.
CROSS TIDAL ARCS IS A TOP QUALITY PROVIDER OF WEB DEVELOPMENT SEO SERVICES. CHECK OUT SOME OF OUR WEB DEVELOPMENT SEO SERVICES BELOW.